Hilton and Spoonflower team up for Hawaii design competition

When the Hilton Hawaiian Village Resort & Spa needed unique imagery to support property icons such as the Rainbow Tower and its Friday night fireworks tradition, resort leaders tapped into Spoonflower’s community of 3.5 million users and 16,000-plus designers to create textile designs that now grace shirts available for sale at the property’s Anuenue gift shop.

Spoonflower is an online print-on-demand marketplace where independent designers can display their work, while everyone from interior design professionals to the home owner can have their favorite designs made into custom fabric, wallpaper and gift wrap.

In a first-time partnership, the Hilton and Spoonflower launched an international contest that drew about 2,500 entries in four categories, and the winners were flown out for a five-night stay and celebratory reception at the resort that took place Nov. 17.

From left to right, design contest winners Hannah Shields, Bethany Shackelford, Vince DesJardin and Mia Valdez.

The winners came from across the United States, and Barcelona, Spain. They were:

Rainbow Tower: Vince DesJardin “Hawaiian Vacation”
Retro Waikiki: Mia Valdez “Hawaiian Village”
Friday Night Fireworks: Hannah Shields “Hawaii Fireworks”
Homage to bartender Harry Yee: Bethany Shackelford “Harry’s Happy Hour”

Valdez’s “Hawaiian Village” print sewn up into active wear.

Because of the high-quality of the designs, about eight others were also selected to be made into shirts available at the Anuenue gift shop for $74.

To make the shirts, the Hilton tapped local fashion company Iolani, which incorporated the textiles into its tailored classic modern fit style of men’s shirt.

Although no women’s designs are being offered at this time, anyone can go to Spoonflower.com to purchase the fabric to stitch up any way they please. Also, through sister company Sprout Patterns, a limited number of women’s apparel designs can be custom sewn through its White Glove sewing service.

By Nadine Kam
Winners photo and chairs courtesy Hilton Hawaiian Village