Louis Vuitton is celebrating the debut of its Men’s Spring/Summer 2018 collection in style.
Inspired by the idea of exotic islands and travel, true to spirit of the brand, a retro VW bus traveled from Miami to Los Angeles for pop-up events, and is now in Hawaii.
The van was designed to echo the tropical island theme of Kim Jones’ inspirations, and will be parked outside Louis Vuitton Ala Moana through Feb. 22, bringing the collection outside the store to introduce the new fashion season in a fun way.
Jones was vacationing in Hawaii two years ago and took inspiration from island colors and vintage Hawaiiana, including puka shell necklaces now rendered in resin in the shape of LV’s signature mon.
The pop-up carries a range of ready-to-wear menswear in colorful prints in lightweight fabric suitable for Hawaii, plus leather goods, accessories and shoes. There is also a selection of exclusive and limited-edition pieces such as an open-sided bomber jacket and reflective Hawaiian shirts.
The collection will be celebrated with an open house from 5 to 8 p.m. Feb. 16 and informal modeling from 1:30 to 5 p.m. Feb. 17.
After the display at Ala Moana Center, the vintage 1973 bus will hit the road, driven by Dale Ruff, regional vice-president for Louis Vuitton Hawaii, Inc., who joked, “Stay off the road,” noting that the buses were difficult to drive even when they were new!
The display has been catching the attention, not only of fashion enthusiasts, but VW enthusiasts, including one fellow who sneaked a peek under the bus because he had to take a look at the engine.
Courtesy Louis Vuitton