Stüssy opens at Royal Hawaiian Center

Stüssy has opened its fifth United States chapter store in partnership with Stussy Honolulu’s James Kodama.

The store opened its doors with a blessing April 10 that included media and brand loyalists from the mainland, as well as locals who drove in from Kailua, where Stüssy is already part of the Kodama’s Island Snow landscape. They wanted to see the capsule collection of store exclusives that include a range of Stüssy Honolulu apparel and caps, plus a vintage-look aloha shirt inspired by a Hoffman Fabric design. Hoffman was started by Rube Hoffman and continues to be run by his sons, including old-time big wave surfer Walter Hoffman.

Celebrating the Stüssy grand opening at Waikiki’s Royal Hawaiian Center were president and CEO David Sinatra, left, and his Stüssy Hawaii partners Brockton and James Kodama. David and James are in Stüssy’s Honolulu exclusive vintage-look shirt created for the new store.\

In town for the event was Stüssy president and CEO David Sinatra, whose father Frank Sinatra Jr. (no relation to the singer) partnered with friend and Stüssy founder, skateboard manufacturer Shawn Stussy, to start selling apparel in 1984. Stussy sold his stake in the company to Sinatra in 1996.

Kodama, founder of Island Snow, said Stüssy, founded by skateboard manufacturer Shawn Stussy in the early 1980s, has been his most popular vendor for two decades, so when the company wanted to expand, it was a no-brainer to partner up.

Patrick Matias, in town from California, said that as a bodyboarder, he grew up with Stüssy that was part of the skate/urban/surf culture surrounding him.

Austin Schulte, a surfer from Kailua, said he’s always been a fan of the surf/street brand.

The Stüssy Honolulu Chapter Store is in the Royal Hawaiian Center, 2233 Kalakaua Ave. Building B Unit 110D. Call 808.744.3880.

By Nadine Kam
At top of page, courtesy Stüssy